WEST MEMPHIS, Ark. — Construction has been completed on the Southland Casino Hotel's $320 million expansion project in West Memphis, Southland announced Thursday.
According to a press release, the expansion includes a brand-new, 300-room, 20-story hotel with 12 penthouse suites, and a 113,000-square-foot gaming floor that features 2,400 slot machines, 50 live table games and a variety of bars and dining options.
The three-year project completes the transformation of the one-time racetrack, which began with the addition of 750 gaming machines 16 years ago, into a full-fledged Las Vegas-style casino destination with a luxury hotel.
Southland said it aims to draw visitors from areas such as Memphis, Little Rock, Nashville, northern Alabama and St. Louis.
“The Southland expansion is the culmination of a legacy project for Delaware North,” said Delaware North CEO Lou Jacobs. “The completion puts Southland on the map as a true casino destination that will draw patrons from both near and far.”
The expansion completion celebration culminates with a partnership with Pepsi for a "New Year, New Ride" contest with $250,000 in prizes, including the grand prize of a brand-new Ford F-150. To enter, players must be a member of the Lucky North Club, a reward program offering points to players at Southland Casino Hotel. Southland will choose players each night between Dec. 25-31, 2022, for a chance to win.
You can book a guest room at Southland online or by calling 833-703-3350.
