MEMPHIS, Tenn. — Before the country starts singing "Santa Clause is coming to town," the jolly man has already made a stop in the Bluff City.
Santa cruised into Memphis on Saturday atop a TRACKER Boat to officially kick off Santa's Wonderland, a free family Christmas event, at Bass Pro Shops.
Santa's arrival parade at the Pyramid included the Memphis Grizz Line, Grizz Girls, Hernando High School Marching Band, Memphis Fire Department, Tennessee Wildlife Resource Agency (TWRA), Memphis Youth Arts Initiative and MoXie Way.
Santa then paraded through the parking lot of the Macon Road store while elves pass out hot cocoa and giveaways.
Bass Pro Shops and Cabela's plans to host millions of families to experience Santa's Wonderland this holiday season. Free photos with Santa started Sunday, Nov. 6. Advance reservations are now available and dates will continue to open on a rolling basis seven days in advance.
Bass Pro employees shared that, in addition to visiting Santa, families can write letters to Mr.Clause. Rolling "snow hills," "elves" and lots of other activities are available at the "Christmas Village" within the Bass Pro Shop.
Visit Bass Pro Shops' website to learn more and make a reservation.