MEMPHIS, Tenn. — With movie attendance down, Malco Theatres, based in Memphis, hopes it has come up with a way to bring in more business. It will start opening up a theatre to private screenings for small groups.
Malco Select will allow guests to choose a location, select a film from the current inventory and reserve an auditorium to have a private screening for up to 20 people.
Locally, the program’s initial rollout will include the Paradiso Cinema Grill & IMAX in Memphis, Collierville Cinema Grill & MXT.
The program will expand to more theatres over the next few weeks.
Malco says food and beverage packages will also be added in the coming weeks.
