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Southern Heritage Classic: Uniting communities and inspiring positive change in Memphis

The annual Southern Heritage Classic unites the Memphis community through sports, entertainment, and outreach, inspiring positive change and economic growth.

MEMPHIS, Tenn. — One of Memphis' most beloved traditions took place on September 14, and many people from in and out of state came to participate.

The 35th annual Southern Heritage Classic (SHC) hosted four days of events that culminated with the big game on Saturday evening, where the Tennessee State Tigers faced off with the University of Arkansas - Pine Bluff Golden Lions.

"You get a chance to see people from different parts of the city come together, have fun, drink, play games, whatever," said Lil Tino, a Memphis-based musician. "But that's why we're here. We're here to enjoy ourselves."

But through all the fun, games, and food, many Memphians said they came for a more important reason-  to encourage and uplift the community.

Alix Bailey, who was with United Way of the mid-South, says he had the opportunity to speak to fathers about the United By Fathers initiative.

"We have a pool of resources that we want to give them access to so that they will be able to stand strong in front of their kids because dads matter just as much as moms," said Bailey.

There's also quite a significant economic impact, as SHC brings in more than 50,000 visitors and $20 million to the local economy. Fans supporting the Pittsburgh Steelers and Tennessee Titans also say they've encouraged passersby to participate in community outreach activities.

"We want to help out in the community," said Steeler Roses Fan Club members. "We want to help women. We want to help children and men. That's what we're about. Just being out in the community."

"We do breast cancer walks," said Larry Garmond with Tennessee Titans Fan Club. "We go to the military, we give perishable items to the military, veterans. And we just take the winter coats and feed the homeless sometimes as well."

They say they hope events like the SHC encourage more people to embrace positivity in Memphis. 

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